Danish studio IO Interactive has finally unveiled a list of partners for the upcoming game 007: First Light – and we’re not just talking about in-game advertising, but about full-fledged cooperation with legendary brands.
The project has already been joined by Aston Martin, Coca-Cola, Omega, Jaguar, Leica, Nvidia, Herman Miller Gaming, Orlebar Brown and Range Rover Defender. This list is a real "fashion capsule" from the Bond universe. The only thing missing is Walther, the manufacturer of the famous PPK pistol, which Bond almost never parted with.
Collaborations with such established brands often result in multi-million dollar contracts, and integrations improve the project's image. This has long been the case with Bond films, and now it has spread to games.
007 First Light is expected to release in 2026 on PC, Xbox Series, PS5 and Switch 2.
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